At Allison Louise Bridal we like to ensure we keep our bridal collections current, this means that from time to time we have to say goodbye to some of our favourite gowns to make way for new collections. This is great news for all of you brides to be as it gives you the opportunity to buy your dream wedding dress at a hugely discounted price, or even a second dress! These beautiful designer wedding dresses can be purchased instore at a fraction of their original RRP meaning you can get your perfect designer wedding dress for much less. Most gowns have 50% or more off their original price.