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Bridal Shopping without the noise.
Just thoughtful styling, genuine care,
and dresses you'll fall in love with

Welcome to Allison Louise Bridal - Looking after you from YES to I DO!

We know that choosing your wedding dress is a unique and individual experience and shouldn’t feel overwhelming

At Allison Louise Bridal, we offer unrushed, one-to-one appointments where you feel truly listened to, gently guided and completely looked after – every step of your journey.

Book Your Bridal Experience

Choosing your wedding dress is a moment you will remember forever, and we believe it should feel calm, exciting and full of confidence.

At Allison Louise Bridal, we specialise in a beautifully curated collection of gowns, chosen not to overwhelm, but to help you find the one with clarity and ease. Every appointment is private and unhurried, giving you the space to explore, feel and decide without pressure.

From the moment you walk through our doors, our focus is you – your style, your wedding, and how you want to feel on your wedding day. With honest advice, expert guidance and a warm, supportive approach, we’re here to make saying yes feel effortless.

This is bridal shopping without the noise. Just thoughtful styling, genuine care, and dresses you’ll fall in love with.

One to one unrushed appointments

Carefully curated designer gowns

Honest advice and expert styling

A calm, welcoming space where you feel supported

Gently guided and completely looked after - every step of your journey.”

The most perfect experience… Michelle was absolutely amazing. I went into the appointment feeling very anxious, especially as I was doing it without my mum, who sadly passed away when I was younger and I wasn’t sure how I’d cope. Michelle immediately put me at ease with her supportive communication prior to arriving and gave me so much care and reassurance throughout. She really listened to me, offered thoughtful advice, and seemed to know exactly what would suit me without ever being pushy (and thank goodness she knew as I went in clueless!) What could have been an overwhelming experience turned into something genuinely special. My friend was so touched with the experience as well that he has since returned with his sister for her appointment, which says everything. I couldn’t recommend Michelle highly enough.
Allison Louise Bridal

Our Wedding Dress Collections

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Maggie Sottero Mindel

Allison Louise Sale Wedding Dresses – From £500

Thank you for browsing our Allison Louise SALE WEDDING DRESSES. Take a look at the wedding dresses below which have been heavily discounted. Please be

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Maggie Sottero Ashland

Maggie Sottero – £1,500 to £2,300

Maggie Sottero Wedding Dresses at Allison Louise Bridal, Belper, Derbyshire

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Rebecca Ingram Cindy

Rebecca Ingram – £1,000 to £1,500

Rebecca Ingram by Maggie Sottero. Breathtaking designer wedding dresses at affordable prices.
Alanis by Maggie Sottero

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Honestly there are no words for Michelle and how fabulous she is. Due to the ongoing pandemic, some of my bridal party were unable to be at the appointment and Michelle was so accommodating! She set up Zoom and made me and my bridal party feel so incredibly special. I had purchased my dress prior to the appointment and it did not disappoint. She had it waiting for me when I arrived and I couldn’t be happier. The experience far exceeded my expectations. Cannot recommend enough! Thank you Michelle for making it so special! X
Naomi Drury
Just been to Allison Louise Bridal and bought my daughters wedding dress. The whole experience was wonderful. The shop is beautifully decorated and the experience is personal. Michelle and my daughter Sophie had been in touch via Instagram beforehand and so she felt she was being welcomed by a friend. All the four of us were made to feel welcome and what was especially touching was how she picked up on how Sophie’s 84 year old godmother was so important to us (after losing her own grandma when she was 6). Michelle listened and supported Sophie along the way. Even though the first dress she tried on was the one Sophie tried others on that we had selected and one Michelle brought in to give her other options to consider. She guided us with the choice of veil something we hadn’t considered but works so perfectly. Whilst making it fun, light hearted, exciting and poignant all the way through. The whole process was so easy and enjoyable, a day to remember for always. A previous review said would recommend 1000% couldn’t agree more x
Julie Wesley
A fantastic experience from first walking into the shop to not wanting to take my dress off at the end of my wedding day as I loved wearing it so much. This was the only dress shop I tried any dresses on in for my wedding as I found exactly what I wanted. A really friendly and professional setting with lots of options. I’m so pleased I found my dream dress with you and had so many compliments on my special day including a young guest telling me I looked like a princess - what more could you want?! Don’t hesitate to try this shop to say ‘yes to the dress.’
Rachel Carthy
So I ordered my perfect dress 6 months ago and today we got to collect it. From start to finish we have had an amazing experience so kind friendly welcoming and helpful and beautiful wedding dresses. Wouldn't go anywhere else the best shop we visited by miles can't recommend enough. Thank you so much can't wait to send you some pictures
Natasha Ball
I was quite nervous about trying to find a dress as I am the most indecisive person ever. When I had my first appointment at Allison Louise Bridal, Michelle was so helpful in going through different styles of dresses finding out what I wanted in a dress etc. I then tried a handful of different fits first. Once I found a fit I loved it was then mission to find the perfect dress for me. Again Michelle was fantastic narrowing down dresses and giving me honest genuine feedback which is ...100% what I wanted when trying on dresses. The selection of dresses in the shop was fabulous and the sample sizes too. I finally picked a dress and this was the first and only shop I needed to go to!!!! For an indecisive person that's incredible haha!!! I would upmost recommend every single bride to be to grab themselves an appointment here. I had such a laugh, I was made to feel so comfortable and found my dream dress too!!! Ahhhhh really excited and thank you so much Michelle for your help and patience with Mrs Indecisive. See you in a few month xxx
Chanelle Goodchild
I saw a dress on the Facebook page and fell in love. I drove for an hour to get to the shop and I wasn't disappointed Michelle was amazing with someone who is not very girly at all. I tried on 3 dresses and still bought the first one! And I mean the 1st one I had EVER tried on. Michelle has been brill from the start answering all my questions even when I was bugging her in the evening, I just couldn't wait. Thank you for helping me and finding me a beautiful Eddy K dress. Will see you soon
Michaela Parkinson
I can’t thank Michelle enough for making my daughters Wedding Dress decision such an amazing experience. The 121 attention was exceptional and Michelle was so attentive throughout. The choice of dresses was brilliant making the decision the hardest part of our visit. We could easily have chosen everyone she tried!
Angela Timmons
Cannot recommend enough! I was quite nervous (in fact dreading) wedding dress shopping. Had no idea where to start... Instantly I was put at ease with Michelle, who made me and my friends and family so welcome. She made it a fun, enjoyable experience, and knew what I was looking for before I knew myself. The morning was finished perfectly when I said YES to 'the' dress. First shop, first day of trying dresses, sorted! How easy was that. Thanks again Michelle
Sarah Cummings
After much searching I finally found 'The Dress' at Allison Louise Bridal! Michelle is amazing and very helpful in my long search! Michelle has a good eye in seeing what suits brides, I'm glad I have her on board in getting my outfit ready for the big day! I have every confidence in her and would recommend her to any bride to be!
Emlee Guard

Contact Allison Louise Bridal

  • 07850 346521
  • enquiry@allisonlouisebridal.co.uk
  • 52 Bridge Street
    Belper
    Derbyshire
    DE56 1AZ
  • Hours of Appointment
    Mondays 10am to 3pm
    Tuesdays 10am to 3PM
    Wednesdays 10am to 8pm
    Thursdays 10pm to 8pm
    Friday 10am to 3pm
    Saturday 9am to 5pm
    Sunday By Request

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Opening Hours

Monday: 10am to 3pm
Tuesday: 9.30am to 7pm
Wednesday: 9.30am to 6pm
Thursday: 12pm to 3pm
Friday: 9.30am to 3pm
Saturday: 9am to 5pm
Sunday: By Request

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